Cashei releases two new social media challenges every Saturday. You pick the challenge you like and pay a one-dollar entrance fee to enter the competition. You then upload your competition video, which must fulfill the chosen challenge’s rules or criteria or get disqualified. Once your video has been uploaded, it will automatically be placed in a competition round where for 24 hours it will be competing against other competing videos in the same challenge. The goal of the competition is that you perform the best version of the chosen challenge, and the way to win a round is to get your video to collect more likes than all other competing videos in your round. Once the 24 hours are up, the video that received the most likes in its round will be announced as the round winner and will receive the prize. The prize is the other competitors’ collected one-dollar fee, which the winner will receive in a lump-sum payment. Each challenge comprises seven rounds (Saturday – Friday); each round goes on for 24 hours; and two new winners are announced each day.